Cvent Launches Microsites to Drive Group Business for Hotels

Cvent, a provider of meetings, events, and hospitality technology, announced the launch of its Cvent Microsites solution at IMEX America in Las Vegas. The new product gives hotel brands, chains, and destinations the ability to create dynamic websites to show off the best aspects of their venues within the Cvent Supplier Network that integrate seamlessly with the network’s venue sourcing functionality. The microsites offer an interactive and engaging way for hospitality organizations seeking more group business to promote themselves to Cvent’s audience of more than 82,000 meeting planners that source more than $16 billion through Cvent’s platforms each year.

"With Cvent Microsites, a hotel brand, chain, or destination can launch its own customizable site to highlight its unique brand, content, and meetings and events offering, and this site lives in the network where thousands of planners are researching and selecting the venue for their next event," said Chris McAndrews, Vice President of Marketing for the Cvent Hospitality Cloud. “Our customers can seamlessly create, update and manage the site to promote what they want when they want.”

The Cvent Microsites solution is a self-service application with easy-to-use drag and drop functionality that makes site creation simple. Hotels and destinations can opt to build a website from scratch or select from an array of modern design templates built into the platform. All Cvent Microsites are mobile-responsive to accommodate the growing number of planners that start their sourcing process on mobile devices. Once the microsite is launched, it is connected directly to the Cvent Supplier Network where tens of thousands of event planners are researching and sourcing for their events. The Cvent Microsites solution is currently available to hotel brands, chains, and destinations.