CraftWorks Expands Loyalty Programs
CraftWorks Restaurants & Breweries Inc. its broadening its relationship with Stellar Loyalty to develop loyalty and engagement programs for CraftWorks’ entire portfolio of restaurant and brewery brands. Following the successful implementation of Old Chicago Pizza & Taproom’s OC Rewards loyalty program, Stellar Loyalty is working with CraftWorks to develop custom loyalty and engagement programs for Gordon Biersch Brewery Restaurant, Rock Bottom Restaurant & Brewery and all of CraftWorks’ Specialty Brands.
“We were drawn to Stellar Loyalty because of its modern applications, open architecture, and proven track record of quickly rolling out and supporting sophisticated, differentiated loyalty programs with complex rules,” said Jaime Vasquez, VP of marketing and group sales for CraftWorks Restaurant & Breweries. “After successfully scaling Stellar Loyalty to more than 100 locations and witnessing how the platform helped us quickly customize our program and meet the unique needs of our 2 million plus guests at Old Chicago, we feel confident that Stellar Loyalty is the right partner to help us develop and implement equally as innovative rewards programs for our entire portfolio of brewery restaurant brands.”
Stellar Loyalty and CraftWorks co-presented at the 2018 Loyalty Expo in Orlando on May 16 to spotlight how the two organizations worked together to broaden Old Chicago Pizza & Taproom’s OC Rewards loyalty program to include food and other forms of guest engagement. Additionally, the two organizations shared how they successfully transitioned more than 2 million member accounts to the new program with no disruption to guests or staff.