-
Want to Increase Loyalty? Reward Customers for Spreading the Word on Social Sites
The growth of social media continues to influence how hospitality operators interact with customers and capture new guests. Marketing departments must branch out from the traditional means of advertising and integrate social media activity with formal loyalty programs.
-
Operators Name Tech Integration Top Priority for Success in Hospitality
Both restaurant and hotel operators are calling for integrated technology to bridge the gap between service and overall experience. As multi-channel guest engagement becomes a top priority, both operators and tech vendors must focus on collaboration.
