Cybersecurity

Our exploration of the hotel of the future begins with two critical areas: guest experience and cybersecurity. From brand discovery to booking, check-in, and on-site interactions, technology is reshaping each stage of the guest journey. And as cyber threats are escalating, especially with AI-empowered bad actors, robust cybersecurity measures are also paramount.

Top trade associations in retail, hospitality, and travel partner with RH-ISAC and CISA to support the first industry-wide exercise focused on communication, coordination, and decision making.

Cyber criminals will never let a crisis go to waste as it provides vast amounts of fodder to easily prey on consumers, employees, and companies; here are important countermeasures your organization can take to address these threats.