Bruster’s Real Ice Cream teamed up with Paytronix Systems, Inc., developer of mobile loyalty and online ordering applications, mobile payment and digital communication tools, and Bruster’s Real Ice Cream, to launch Bruster’s new Sweet Rewards customer loyalty program, across most of its 200 franchised shops in 20 states.
The new Sweet Rewards loyalty program provides customers with two ways to join by either downloading the Bruster’s App or registering online at BrustersSweetRewards.com. Guests receive a $3 reward just for joining, earn 1 point for every $1 spent and at 50 points will earn a $5 reward, plus more exclusive offers for members. The App, supported by iPhone and Android smartphones, also allows customers to track progress, browse the menu, share on social media and find nearby locations.
“Bruster’s goal is always to have our franchisees be successful from the day they open their doors. Our new Sweet Rewards loyalty program is an important marketing initiative to aid in their success,” said Jim Sahene, CEO. “We invested in the Paytronix-powered rewards program because we believe it is the best platform for enabling franchisee and consumer adoption. Our entire team is excited to be working with Paytronix to grow our business through real-time consumer insights direct from our growing fan base.”
For close to 30 years, Bruster’s has worked to develop its franchise operations largely by protecting the integrity of its brand, developing brand enthusiasts and helping individual store owners drive sales. Bruster’s leaders wanted to move from a long-time eClub to a more modern, full-scale loyalty program that would enable its franchisees to take advantage of data analytics and mobile technology to uncover opportunities for increasing revenue.