Brandon LaChance Joins Habit as Vice President of Digital Marketing
The Habit Restaurants in Irvine, Calif., have hired Brandon LaChance to fill the newly created role of Vice President of Digital Marketing.
LaChance brings deep restaurant industry experience having held leadership roles in marketing at the Carl’s Jr./Hardee’s and Burger King brands. Most recently, he served as Senior VP of Digital at Edelman. LaChance will lead marketing communications strategy including media and creative as well as oversee digital guest experience.
The Habit has been strategically investing in marketing and digital platforms such as mobile app and self-service kiosks to leverage the company’s points of differentiation.
The Habit Burger Grill is a burger-centric, fast casual restaurant concept that specializes in preparing fresh, made-to-order chargrilled burgers and sandwiches featuring USDA choice tri-tip steak, grilled chicken and sushi-grade tuna cooked over an open flame. The Habit has 265 restaurants in 12 states.
